Abandoned carts are a common problem for online retailers. According to a study by Baymard Institute, an average of 68.67% of online shopping carts are abandoned. This means that for every 100 shoppers who add items to their cart, only 31 of them will actually make a purchase.
There are a number of reasons why shoppers abandon their carts. Some of the most common reasons include:
- They were not sure what they wanted to buy.
- They found a better price elsewhere.
- They had a problem with the checkout process.
- They were interrupted by something else.
Whatever the reason, abandoned carts represent lost revenue for online retailers. However, there are a number of things that retailers can do to recover abandoned carts. One of the most effective ways is to set up an abandoned cart recovery system.
A Shopify abandoned cart recovery system is a software application that automatically sends emails to shoppers who have abandoned their carts. These emails remind shoppers of the items they left in their cart and encourage them to complete their purchase.
There are a number of different Shopify abandoned cart recovery systems available. Some of the most popular options include:
- Cart Abandonment Pro
- Abandoned Cart Recovery
These systems typically offer a free trial, so you can try them out before you commit to one.To set up a Shopify abandoned cart recovery system, you will need to:
- Choose a system.
- Integrate the system with your Shopify store.
- Create your abandoned cart emails.
- Set up the system to send emails.
Once you have set up your system, it will automatically start sending emails to shoppers who abandon their carts. The frequency of these emails will vary depending on the system you choose. Some systems send a single email, while others send multiple emails over a period of time.
The success of your Shopify abandoned cart recovery system will depend on a number of factors, including:
- The quality of your abandoned cart emails.
- The frequency of your emails.
- The timing of your emails.
- The offer you include in your emails.
By following these steps, you can set up a Shopify abandoned cart recovery system that will help you recover lost revenue and boost your sales.
Here are some additional tips for setting up a successful Shopify abandoned cart recovery system:
- Personalize your emails. Address the shopper by name and mention the specific items they left in their cart.
- Offer a discount or incentive to encourage shoppers to complete their purchase.
- Make it easy for shoppers to click through to their abandoned cart.
- Test different email subject lines and content to see what works best for your store.
By following these tips, you can increase the chances of recovering abandoned carts and boosting your sales.