Shopify Store Manager’s Guide to A/B Testing

Shopify Store Manager’s Guide to A/B Testing

A/B testing, also known as split testing, is a method of comparing two versions of a web page or other digital asset to see which one performs better. It’s a powerful tool for Shopify store managers to improve their conversion rates and increase sales.

What are the benefits of A/B testing?

A/B testing has many benefits for Shopify store managers, including:

  • Increased conversion rates: By testing different versions of your web pages, you can find the ones that are most effective at converting visitors into customers.
  • Higher sales: Increased conversion rates lead to higher sales.
  • Improved customer experience: A/B testing can help you understand what your customers want and need, and you can use this information to improve your store’s user experience.
  • Data-driven decision making: A/B testing provides you with data-driven insights that you can use to make informed decisions about your store.

How to A/B test your Shopify store

To A/B test your Shopify store, you’ll need to:

  1. Choose a page or asset to test. This could be your homepage, product pages, checkout page, or even your email marketing campaigns.
  2. Decide what you want to test. This could be anything from the headline on your homepage to the design of your checkout page.
  3. Create two versions of the page or asset, one with the change you want to test and one without.
  4. Use an A/B testing tool to randomly show visitors one of the two versions of the page or asset.
  5. Track the results of your test and compare the performance of the two versions.
  6. Once you have enough data, choose the version that performed better and implement it permanently.

Here are some tips for A/B testing your Shopify store:

  • Test one variable at a time. This will help you to identify which change is responsible for any improvement in performance.
  • Run your test for long enough to get statistically significant results. This can take anywhere from a few days to a few weeks, depending on the amount of traffic to your store.
  • Use a variety of metrics to track the performance of your tests. This could include conversion rates, bounce rates, time on page, and average order value.
  • Be patient and persistent. It may take some time to find the changes that work best for your store.

Here are some examples of A/B tests that Shopify store managers can run:

  • Test different headlines on your homepage.
  • Test different product descriptions.
  • Test different call to action buttons.
  • Test different checkout page designs.
  • Test different email marketing campaigns.


A/B testing is a powerful tool that Shopify store managers can use to improve their conversion rates, increase sales, and improve the customer experience. By following the tips above, you can start A/B testing your Shopify store today and start seeing results.

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